In 1947, Walter Mack resumed his efforts, hiring Edward F. They came up with advertising portraying black Americans in a positive light, such as one with a smiling mother holding a six pack of Pepsi while her son (a young Ron Brown, who grew up to be Secretary of Commerce) reaches up for one.
Up until the 1940s, the full revenue potential of what was called "the Negro market" was largely ignored by white-owned manufacturers in the U. to lead an all-black sales team, which had to be cut due to the onset of World War II.On three separate occasions between 19, The Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company, and it declined on each occasion.The original trademark application for Pepsi-Cola was filed on September 23, 1902 with registration approved on June 16, 1903.The application date submitted by Caleb Bradham for the second trademark is Saturday, April 15, 1905, with the successful registration date of April 15, 1906, over three years after the original date.Curiously, in this application, Caleb Bradham states that the trademark had been continuously used in his business "and those from whom title is derived since in the 1905 application the description submitted to the USPTO was for a tonic beverage".The original recipe also included sugar and vanilla.
In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons.
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in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold.
It was renamed Pepsi Cola in 1898, named after the digestive enzyme pepsin and kola nuts used in the recipe.
Originally created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as Pepsi in 1961.